Google is the most used search engine in Canada and globally, offering enormous potential for companies that want to generate demand in a very targeted way.
The role of a Google Ads expert is to build a campaign around your budget, which will target only the users searching with keywords most relevant to your offering, thereby optimizing your return on investment.
Businesses spend 225 Billion USD annually on Google Ads worldwide. Here are a few reasons why we believe it is the most popular advertising platform of the digital age:
The concept of user intent makes search engines powerful marketing tools. Think about the last time you used Google—perhaps it was to learn about a particular subject or find a specific product or professional service.
Just like consumers, businesses use Google to find suppliers, solutions, and information. Thus, Google Ads campaigns can be relevant to both businesses that sell to other businesses (B2B) and for businesses that sell to consumers (B2C).
Advertising on search engines offers a unique opportunity to generate leads and bottom-funnel demand, unlike social media platforms, which are more often used in a brand awareness strategy.
We can't manage what we don't measure!
Our customers often ask us these questions – discover our guides below that will undoubtedly answer some of your inquiries!
This platform brings together various Google advertising products, as well as results measurement tools, such as Google Analytics & Google Data Studio. This unified platform provides an overview, coordinates efforts, and optimizes your overarching marketing strategy to achieve better results.
A no-strings attached conversation around your business’ growth goals, stats to understand your market’s demand and competition on Google and an advertising scenario to forecast results!
Simply put, Adwords is Google’s search advertising product, now renamed and part of the wider Google Ads network.
If you serve a local market, we recommend linking your Google My Business account (Google Maps profile) with your Google Ads account to benefit from increased visibility with potential customers who search directly in the Google Maps application. This is strategic if your company serves a local market, for example, the Montreal or Quebec area.
If you run an e-commerce site, it’s essential that the information in your online store, as well as product descriptions, are formatted to be crawlable and indexable by Google. To this end, we use Google Merchant Center to validate all relevant product information. Indexing on Google Shopping is primarily an SEO effort because Google will display your products among the organic results
Subsequently, this creates an opportunity to launch paid campaigns to obtain even greater visibility.
If you have hundreds or thousands of products on your site, integrations with platforms like Shopify and WooCommerce exist to automate ad creation and product indexing. Using these integrations allows you to synchronize information with Google and therefore avoid hours of tedious work.
Si vous avez des centaines ou des milliers de produits sur votre site, des intégrations, par exemple avec les plateformes Shopify et WooCommerce, permettent d’automatiser la création d’annonces et l’indexation des produits. Ces intégrations évitent ainsi un travail fastidieux en synchronisant l’information auprès de Google.
YouTube, part of Google Marketing Platform, offers an interesting opportunity for video advertising. Although the cost of creating such an ad is more expensive than text or image formats, it has the potential to make you stand out amongst many other advertisers.
In addition, YouTube also works as a search engine which allows targeting according to user intent and specific keywords.
Google Performance Max is a new type of goal-based campaign that maximizes your performance across the entire Google network, such as Search, Display, Discover, Gmail, Maps, YouTube.
To find out what search terms your potential customers use on Google, we carry out keyword research using specialized software and tools. The monthly search volumemetric allows us to quantify the demand in your target territory and assess the size of the opportunity before an investment is made.
After confirming that there is in fact demand on Google through keyword research, we use the Keyword Difficulty metric to quantify the level of online competition for your target market. Google Ads is a platform based on an auction principle: certain keywords have a higher (or lower) cost per click (CPC) depending on how much your competition is willing to pay to gain visibility. Online demand and competition are both strategic variables that must be considered by any Google Ads Agency prior to creating a campaign.
