Your Local SEO Agency in Montreal

A complete and up-to-date Google My Business profile is an essential asset. This is the first action you need to take to optimize your local SEO.

Claim your establishment’s listing on Google, if you haven’t already done so. You can then customize the information on the listing to reflect your business’s strengths.

We recommend that you post useful information about your products and services to position your business as a local leader in its’ field. You can also use it to post about your various promotions and upcoming events as you would on your social media pages.

Through our offered local SEO services, our experts can help you optimize your Google My Business profile according to best practices. For example, we can research the most relevant keywords locally in relation to your service offering. This includes analyzing how your target audience searches for the products or services offered by your company and optimizing your profile according to these keywords! 

You can also link your Google My Business account and your Google Maps profile to your Google Ads account to benefit from increased visibility with potential customers who search directly in the Google Maps application. Ad display on Google Maps is part of the “local” branch of local SEM.

Queries related to keywords with a local variation generally have higher purchase intentions than more generic searches. For example, consider the difference between “plumbing” and “plumbing services Montreal” — the latter search generates a greater sense of urgency!

One of the many interesting aspects of paid local SEM on Google Maps is that you can easily measure the performance of this strategy and calculate the return on investment (ROI).

Among the performance indicators available to you are :

• The number of times someone has asked for directions to your location;
• The number of times someone has used the “call” tool to reach you by telephone;
• The number of people who travelled to your location (in-store visits);
• And much more.

As a Google Ads agency, we can build you an effective local Google marketing strategy, combining SEM and SEO, to position you advantageously in your field on the local scene.

What is Google’s Local Pack? It’s the 3 Google Maps locations that are highlighted by Google on Google Search or Google Maps when someone does a search with a geographical dimension, i.e. a place, a town, a neighbourhood, etc.

To be included in Google’s Local Pack, your company must have optimal local SEO, which means that your website and Google Maps profile must highlight the locality of your services.

As a Montreal SEO agency, we are experts in these best practices and can help you bring out the local aspect of your online content.

Search Engine Optimization (SEO) is the term used to describe the search engine results that appear in Google’s organic search results.

Local SEO will enable you to reach your audience via the Google search engine and Google Maps. Google uses 3 key factors to determine which businesses will be displayed following a search:

• Proximity. The closer your establishment is to the customer searching on Google, the more likely you are to appear in the results.
• Relevance. Google uses the information it has about your business to determine how closely your services match the customer’s search.
• Brand awareness. If your company is well-known, it will be favoured in the search engine results

Google will also take into account the words used in the search. For example, if the query includes words like “near me” or “nearby”, it will be considered a local search. The same will apply if the query includes the name of a town, street, or neighbourhood.

There are several ways to optimize your website so that it is recognized locally by search tools such as Google. For example, if your company has a number of locations, it’s a good idea to create a different page for each one.

Schema markup is an extremely useful tool that enables search engines to better understand the information powered by your website. Schema markup structures the information you transmit to search engines, enabling them to recognize certain meanings, such as location.