Your Local SEO Agency in Montreal

Googe Partner PH Digital Agence Marketing

What is local SEO?

The concept of local SEO can be applied to both organic search (SEO) and paid search (Google Local Ads). With local search engine optimization, you can target an audience that lives or uses products or services in the vicinity of your business, thereby attracting more local customers.

98% of consumers use the Internet to find information about local businesses

Discover the keywords for which your website is currently ranking

Why choose our Google-certified agency to improve your local SEO?

As local SEO involves both organic and paid local SEM (search engine marketing), it’s a good idea to surround yourself with local specialists who master both disciplines and benefit from their synergy!

 

As Google Local Ads experts, we can build a campaign tailored to your market, targeting the most locally relevant searches. Through our local SEO services, we can also help you improve the organic search rankings of your website and your Google Maps listing for optimum results.

SEO copywriting, website optimization, and management of Google Ads campaigns optimized for the local market: find all these local services under one roof for a unified search engine markerting strategy.

The art of SEO, whether organic or paid, is constantly evolving. As an agency specializing in this area of digital marketing, we understand best practices on how implement local SEO, and we keep a close eye on new developments in the industry.

Benefit from the expertise of SEO professionals

SEO copywriting, website optimization, and management of Google Ads campaigns optimized for the local market: find all these local services under one roof for a unified search engine markerting strategy.

Stay up to date with current best practice

The art of SEO, whether organic or paid, is constantly evolving. As an agency specializing in this area of digital marketing, we understand best practices on how implement local SEO, and we keep a close eye on new developments in the industry.

How can you use local SEO to your advantage?

A complete and up-to-date Google My Business profile is an essential asset. This is the first action you need to take to optimize your local SEO.

Claim your establishment’s listing on Google, if you haven’t already done so. You can then customize the information on the listing to reflect your business’s strengths.

We recommend that you post useful information about your products and services to position your business as a local leader in its’ field. You can also use it to post about your various promotions and upcoming events as you would on your social media pages.

Through our offered local SEO services, our experts can help you optimize your Google My Business profile according to best practices. For example, we can research the most relevant keywords locally in relation to your service offering. This includes analyzing how your target audience searches for the products or services offered by your company and optimizing your profile according to these keywords! 

You can also link your Google My Business account and your Google Maps profile to your Google Ads account to benefit from increased visibility with potential customers who search directly in the Google Maps application. Ad display on Google Maps is part of the “local” branch of local SEM.

Queries related to keywords with a local variation generally have higher purchase intentions than more generic searches. For example, consider the difference between “plumbing” and “plumbing services Montreal” — the latter search generates a greater sense of urgency!

One of the many interesting aspects of paid local SEM on Google Maps is that you can easily measure the performance of this strategy and calculate the return on investment (ROI).

Among the performance indicators available to you are :

  • The number of times someone has asked for directions to your location;
  • The number of times someone has used the “call” tool to reach you by telephone;
  • The number of people who travelled to your location (in-store visits);
  • And much more.

As a Google Ads agency, we can build you an effective local Google marketing strategy, combining SEM and SEO, to position you advantageously in your field on the local scene.

What is Google’s Local Pack? It’s the 3 Google Maps locations that are highlighted by Google on Google Search or Google Maps when someone does a search with a geographical dimension, i.e. a place, a town, a neighbourhood, etc.

To be included in Google’s Local Pack, your company must have optimal local SEO, which means that your website and Google Maps profile must highlight the locality of your services.

As a Montreal SEO agency, we are experts in these best practices and can help you bring out the local aspect of your online content.

Search Engine Optimization (SEO) is the term used to describe the search engine results that appear in Google’s organic search results.

Local SEO will enable you to reach your audience via the Google search engine and Google Maps. Google uses 3 key factors to determine which businesses will be displayed following a search:

  • Proximity. The closer your establishment is to the customer searching on Google, the more likely you are to appear in the results.
  • Relevance. Google uses the information it has about your business to determine how closely your services match the customer’s search.
  • Brand awareness. If your company is well-known, it will be favoured in the search engine results

Google will also take into account the words used in the search. For example, if the query includes words like “near me” or “nearby”, it will be considered a local search. The same will apply if the query includes the name of a town, street, or neighbourhood.

There are several ways to optimize your website so that it is recognized locally by search tools such as Google. For example, if your company has a number of locations, it’s a good idea to create a different page for each one.

Schema markup is an extremely useful tool that enables search engines to better understand the information powered by your website. Schema markup structures the information you transmit to search engines, enabling them to recognize certain meanings, such as location.

Optimize your Google My Business profile

A complete and up-to-date Google My Business profile is an essential asset. This is the first action you need to take to optimize your local SEO.

Claim your establishment’s listing on Google, if you haven’t already done so. You can then customize the information on the listing to reflect your business’s strengths.

We recommend that you post useful information about your products and services to position your business as a local leader in its’ field. You can also use it to post about your various promotions and upcoming events as you would on your social media pages.

Through our offered local SEO services, our experts can help you optimize your Google My Business profile according to best practices. For example, we can research the most relevant keywords locally in relation to your service offering. This includes analyzing how your target audience searches for the products or services offered by your company and optimizing your profile according to these keywords! 

Display your business on Google Maps with Google Local Ads

You can also link your Google My Business account and your Google Maps profile to your Google Ads account to benefit from increased visibility with potential customers who search directly in the Google Maps application. Ad display on Google Maps is part of the “local” branch of local SEM.

Queries related to keywords with a local variation generally have higher purchase intentions than more generic searches. For example, consider the difference between “plumbing” and “plumbing services Montreal” — the latter search generates a greater sense of urgency!

Local advertising on Google Maps: A measurable success story

One of the many interesting aspects of paid local SEM on Google Maps is that you can easily measure the performance of this strategy and calculate the return on investment (ROI).

Among the performance indicators available to you are :

  • The number of times someone has asked for directions to your location;
  • The number of times someone has used the “call” tool to reach you by telephone;
  • The number of people who travelled to your location (in-store visits);
  • And much more.

As a Google Ads agency, we can build you an effective local Google marketing strategy, combining SEM and SEO, to position you advantageously in your field on the local scene.

Position your business profile in Google's Local Pack using local SEO strategies

What is Google’s Local Pack? It’s the 3 Google Maps locations that are highlighted by Google on Google Search or Google Maps when someone does a search with a geographical dimension, i.e. a place, a town, a neighbourhood, etc.

42% of local searches on Google lead to a click on the Google Local Pack

To be included in Google’s Local Pack, your company must have optimal local SEO, which means that your website and Google Maps profile must highlight the locality of your services.

As a Montreal SEO agency, we are experts in these best practices and can help you bring out the local aspect of your online content.

Applying local SEO strategies to your website

Search Engine Optimization (SEO) is the term used to describe the search engine results that appear in Google’s organic search results.

Local SEO will enable you to reach your audience via the Google search engine and Google Maps. Google uses 3 key factors to determine which businesses will be displayed following a search:

  • Proximity. The closer your establishment is to the customer searching on Google, the more likely you are to appear in the results.
  • Relevance. Google uses the information it has about your business to determine how closely your services match the customer’s search.
  • Brand awareness. If your company is well-known, it will be favoured in the search engine results

Google will also take into account the words used in the search. For example, if the query includes words like “near me” or “nearby”, it will be considered a local search. The same will apply if the query includes the name of a town, street, or neighbourhood.

Schema Markup: structuring your website for improved local SEO

There are several ways to optimize your website so that it is recognized locally by search tools such as Google. For example, if your company has a number of locations, it’s a good idea to create a different page for each one.

Schema markup is an extremely useful tool that enables search engines to better understand the information powered by your website. Schema markup structures the information you transmit to search engines, enabling them to recognize certain meanings, such as location.

There is no “best” strategy between organic and paid search. Both methods have their own uses and, above all, they work in tandem for optimum results. Read our blog article by following the link above!

Google reviews: Easily gather customer reviews

In 2020, 87% of consumers said they consulted online reviews to help them select a local business. Now more than ever, your customers’ Google reviews can play an important role in raising the profile of your business online. 

59% of consumers use Google to consult online reviews

Collecting a large number of relevant Google reviews is good practice for improving your local SEO. We’ve come up with a brand-new product that makes it easier than ever to collect reviews: the Google Review Card.

A chip embedded in the card lets you direct your customers to your company’s Google reviews page on their phone simply by holding it up to the card.

This allows them to share their positive experiences and enrich your Google My Business profile for better performance in terms of local SEO.

An agency specializing in the use of the Google Marketing Platform

The Google Marketing platform combines Google’s various advertising products and tools for measuring results, such as Google Analytics. This platform provides a clear overview of your various marketing initiatives.

Our Google-certified agency knows how to navigate this vast but comprehensive platform. Our expertise enables us to make the most of each of its tools and optimize your overall marketing strategy.

Contact us

Let's talk about local SEO for your business

Let’s talk about your company’s growth objectives. Together, we can look at the best ways to optimize your local SEO to take your business to the next level!