Email Marketing Agency Services to Grow and Engage your Audience

agence conseil en email marketing

Email marketing has become essential for businesses to connect directly and personally with their audience. It offers businesses a cost-effective and measurable way to reach their target audience. In fact, research has shown that over 88% of people check their emails once every day, making email marketing an indispensable tool to connect with their customers.  

Our email marketing agency offers a turnkey service, to create successful email marketing campaigns that are cost-effective for small and medium-sized businesses. We generate valuable analytics and insights, to track the performance of your email campaigns in real-time and help you achieve your business goals.

Full-service email marketing agency

Email marketing strategies yield the best results by increasing qualified traffic to your website, which in turn builds your email marketing audiences. To improve both quality and quantity of traffic to your website, we offer Google ads agency and SEO agency services, for a complete digital marketing strategy.

Email marketing strategy development

We believe in a comprehensive email marketing strategy that is aligned with your business goals. This involves identifying your target audiences, defining key messaging, determining frequency and timing of email sendouts, and audience segmentation email lists to ensure targeted messaging and improve engagement rates.

Email template design

Our template design service includes content creation services, such as writing compelling email copy, and designing visually appealing email templates and graphic content.

Email automation and integration

We are experts at implementing automation workflows and personalized email campaigns to deliver relevant content to individual subscribers at the right time. This includes welcome series, abandoned cart reminders, post-purchase follow-up emails, re-engagement campaigns, lead nurturing campaigns, and more.

Integration with ecommerce platforms

Our email marketing agency has expertise in integrating email marketing platforms with ecommerce platforms such as Shopify. This ensures seamless data flow between systems, enabling personalized and targeted email campaigns based on your customer’s purchase history and behavior.

Ecommerce email marketing agency services

Ecommerce email marketing refers to the specialized marketing services offered by agencies to help businesses leverage email communication as a channel for customer acquisition and engagement. These emails are automated and sent out at specific times, to optimize client retention. 

Our ecommerce email marketing agency can leverage email as a tool for generating leads, fostering relationships with your customers and ultimately growing your business.

Email automation services

We have extensive experience in email automation for your business. We offer different email automation services that could be beneficial to your ecommerce website, such as streamlining communication with customers, improving efficiency and enhancing engagement.

Email automation

Our email marketing agency is specialized in setting up and managing automated email campaigns. The services we offer typically include setting up a strategy, setting up your email campaign, creating the content and tracking your campaign’s performance. Email automation services aim to save your business time and resources by automating repetitive tasks, such as sending welcome emails and abandoned cart reminders, while still delivering personalized and timely communications to customers.

agence conseil en email marketing

Ecommerce email automation flow setups

Email automation flow setup involves creating predefined sequences or “flows” of automated emails triggered by specific events or actions taken by subscribers. These flows are designed to guide your customers through various stages of their journey, from initial sign-up to post-purchase follow-ups. Our email marketing agency can set up email automation flows such as:

Welcome series

These emails are sent to your new subscribers to introduce them to your brand, set expectations and encourage further engagement. Recent research shows that welcome emails are opened by over 68% of new customers, which is a great indicator that welcome emails are a great tool to use to connect with your new customers.  

Abandoned cart reminders

This flow is triggered when a customer adds items to their cart but doesn’t complete the purchase, bringing the customer back to your website to complete their order.

Browse abandonment reminders 

These email reminders are sent out to clients who browsed your website but didn’t end up placing anything in their cart and exiting the website. They invite clients to continue shopping on your ecommerce website. 

Post-purchase follow-up

These emails are sent after a customer makes a purchase to thank them, request feedback, or provide additional product recommendations.

Re-engagement campaigns 

These campaigns are targeted at inactive subscribers to encourage them to re-engage with your brand by offering them incentives or highlighting new offerings that might interest them.

Birthday or anniversary emails

Personalized messages are sent on your subscribers’ birthdays or the anniversary of their first purchase to encourage repeat business.

Newsletter marketing

Ecommerce email marketing refers to the specialized marketing services offered by agencies to help businesses leverage email communication as a channel for customer acquisition and engagement. These emails are automated and sent out at specific times, to optimize client retention. 

Our ecommerce email marketing agency can leverage email as a tool for generating leads, fostering relationships with your customers and ultimately growing your business.

Table of contents

A newsletter is a regularly distributed publication, typically via email, that provides updates, information, and content on a specific topic or from a specific source. Newsletters can cover a wide range of subjects, including but not limited to news, industry insights, product updates, educational content, entertainment, or personal interests. Businesses, organizations, individuals, and communities often use newsletters as a way to communicate with their audience, subscribers, or members.

Newsletters can vary in frequency, ranging from daily, weekly, monthly, or even less frequently, depending on the goals and resources of the sender. They may include text, images, links, and sometimes interactive elements to engage the audience and deliver information effectively.

Newsletter marketing is a crucial element of any comprehensive marketing strategy due to its direct communication with subscribers, ability to build lasting relationships, and capacity to drive traffic and conversions. By consistently delivering valuable content, updates, and promotions directly to subscribers’ inboxes, newsletters help businesses and organizations establish trust and credibility with their audience, ultimately fostering loyalty. Furthermore, newsletters serve as a cost-effective way to stay top-of-mind with subscribers, promote products or services, and collect valuable data for refining future marketing efforts. In an increasingly crowded digital landscape, newsletter marketing offers a unique opportunity to engage with audiences on a personal level and achieve marketing objectives effectively.

It’s always a good idea to first create an overarching structure. Next, you need to choose a subject line that interests your audience – this will optimize your email opening rate. Subsequently, it’s important to write a catchy first line in the email – a good ‘teaser’ – which will further entice the receiver to open it. Finally, it’s important to optimize the structure of your newsletter for mobile devices; this is especially important since studies have shown that most people delete an email that doesn’t display well on mobile.

Three types of newsletters are available to use in different situations. Tailored to meet your audience’s preferences and requests, they facilitate a broader outreach to your customer base.

The welcome email

This email will be sent as soon as a new customer signs up for your newsletter. An effective welcome email will lead the client to discover your offers, services, or products. It should also guide them towards an initial visit to your website. 

The one-time email

This newsletter is strategically sent out during promotional periods, events, or other relevant activities, providing customers with timely updates and enticing offers. For example, a one-time email might be sent before your business has a massive sale on products.

The automated email

Streamlining customer interactions, automated emails are triggered by specific client actions, such as transaction confirmations, ensuring prompt and personalized communication. Customers will receive automated emails when they abandon their carts, when they haven’t visited your website in a while or when they purchase products on your website.

What are the best software and tools for email marketing and automation?

Ecommerce email marketing refers to the specialized marketing services offered by agencies to help businesses leverage email communication as a channel for customer acquisition and engagement. These emails are automated and sent out at specific times, to optimize client retention. 

Our ecommerce email marketing agency can leverage email as a tool for generating leads, fostering relationships with your customers and ultimately growing your business.

User-friendly automation software: Klaviyo, Mailchimp and more

These platforms offer intuitive interfaces that allow users to set up automated emails based on specific criteria, such as subscriber behavior, demographics, or purchase history. With user-friendly features like drag-and-drop builders and customizable templates, businesses can create highly targeted and personalized email sequences without requiring extensive technical expertise. Additionally, these automation tools often provide advanced analytics and reporting capabilities, allowing users to track the performance of their email campaigns and optimize them for better results. Overall, user-friendly automation software empowers businesses to save time, increase efficiency, and deliver more relevant and engaging content to their audiences.

The most popular software in this category include: Mailchimp, Klaviyo, Drip, Active Campaign, SenditBlue and Moosend.

Customer Relationship Management software: Hubspot, Zoho and more

CRM software are crucial for businesses looking to manage their customer relationships effectively. These platforms collect data on both existing and potential clients, archiving every instance of interaction and providing practical information with which to produce relevant newsletter content. By integrating CRM software with email marketing automation, businesses can create highly targeted and personalized campaigns that resonate with their audience.  

 

The most common software in this category include HubSpot, Zoho, Pipedrive, Salesforce, Nutshell, and Microsoft Dynamics 365.

Metrics and results feedback

At our agency, we understand the importance of measuring the effectiveness of our newsletter approach. That’s why we use several strategies to evaluate and optimize our email marketing campaigns.

One of the primary strategies we use is A/B testing. This involves sending two different versions of an email to a small segment of the email list and measuring which version performs better based on specific metrics, such as open rates, click-through rates, and conversions. By analyzing the results of the A/B test, we can determine which version of the email resonates more with the audience and use that insight to optimize future campaigns.

In addition to A/B testing, we also use other strategies to evaluate the effectiveness of our newsletter approach. These include:

  • Opening rate 
  • Click-Through Rate (CTR) 
  • Deliverability rates 
  • Unsubscribe rates 
  • Click-to-Open Rates (CTOR) 
  • Response rates 
  • Sender score 
  • Rebound rate 
  • Spam report rate 
  • Conversion rate 
  • Generated leads and sales 
  • Traffic towards website 
  • Return on investment (ROI) 
  • Distribution of openings according to hour of day 
  • Distribution of clicks according to positioning
 

Email marketing FAQs:

Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people via email. It’s important because it allows businesses to directly communicate with their audience, nurture leads, build relationships, promote products or services, and drive conversions. Sending emails to your clients is also important to redirect them to your website or your social media channels. Our social media marketing agency can help you optimize your social media marketing strategies to target your audience and grow your customer base.

An email marketing agency is a company or organization that specializes in providing services related to email marketing. These agencies typically offer a range of services aimed at helping businesses effectively reach their target audience through email campaigns. Overall, email marketing agencies work closely with businesses to leverage the power of email as a marketing tool to drive engagement, generate leads, and increase sales

An email marketing agency provides businesses various services to set up email marketing campaigns. Services provided by email marketing agencies may include: email campaign strategy development, email template design and development, email list management, content creation, campaign deployment and management, and performance analytics and reporting.

In Canada, email marketing is governed primarily by the Canadian Anti-Spam Legislation (CASL), which came into effect on July 1, 2014. CASL is designed to regulate commercial electronic messages to protect consumers from unsolicited and potentially harmful electronic communications. Some key aspects of CASL typically involve obtaining proper consent, providing clear identification and contact information, including unsubscribe mechanisms, and staying informed about any updates or changes to the legislation.

The frequency of email sends depends on your audience’s preferences and expectations, as well as the nature of your business. While some businesses may send emails daily, others may find that a weekly or bi-weekly cadence works better. It’s crucial to strike a balance between staying top-of-mind and avoiding overwhelming your subscribers with too many emails. Our email marketing agency can help you figure out the perfect email ratio for your business.

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