You can create a highly specific campaign on social media, tailored directly to your customers’ interests. Facebook is often the most popular amongst advertisers, not least because of its market share but because it provides an impressive range of options to precisely define an audience. In reality, each social media platform has its niche market. For example, LinkedIn is excellent for B2B, Instagram for the Millennial generation, or Pinterest for a fashion audience. Check out our page on our social media agency services to learn more!
One of the most effective retargeting strategies—albeit one which requires more user information—is email retargeting. As explained on our Email Marketing page, emails are an effective method to nurture an audience that has already shared some of their information with you. Because customers usually subscribe to a newsletter out of interest, email marketing therefore gives you the right to communicate directly with them, which simplifies the conversion process.