SEO Agency in Montreal

Rank Higher. Reach Further.

Googe Partner PH Digital Agence Marketing

SEO

What is SEO?

Search engine optimization (SEO) is a technical process that aims to maximize the number of visitors to your website . It does this by ensuring that your website is among the first results (ranking positions) displayed by Google and other search engines.

Discover the keywords for which your website is currently ranking

Why work with our SEO specialized agency?

Search engine optimization is a discipline that remains vague in the eyes of many. We guarantee transparency and quantifiable results with a white glove service defined around the following:

Transparent Reporting: Keyord Rankings & Organic Traffic

Expect monthly & accurate SEO reporting: we use industry renown software tools such as SEMRush, Ahrefs, Google Search Console and Google Analytics to track progress of your website’s progress.

Turnkey Agency Services

An SEO initiative often requires multiple talent: analysis & strategy, content creation, website integration & development, even perhaps design. We offer it all under one roof with a dedicated project manager for a white glove SEO service.

Flexible SEO approach

Whether you are looking for a partner to execute a long-term vision of organic growth, or a short-term project with a defined scope, we will dapt or SEO offer to your objectives, timeline and budget.

Search Engine Optimization Strategy: Where should I start?

The Audit of your website

This first step is an assessment which is necessary to define the strategy that will have the greatest impact on your organic traffic. The assessment is done from two distinct angles:

Technical Audit

The technical audit which will reveal opportunities for improvement in terms of content, code, and other important aspects for SEO.

Search Engine Ranking Position Audit (SERP)

Knowing your site’s current position in search results for your target keywords will help you identify opportunities and compare your performance with your competitors!

Analysis of your target market on Google

The purpose of this analysis is to evaluate the SEO opportunity for your company and determine the target keywords specific to your service or product offering.

This is derived in part from the positioning audit, the competitor audit and in-depth keyword research to uncover hidden opportunities.

Naturally, this exercise will be carried out in collaboration with you, the expert of your target market! Together, we’ll decide which target keywords to include in your SEO plan. We can also suggest a Google Ads strategy that offers synergy with SEO.

From a data analysis point of view, four factors are considered when deciding on the target keywords for your SEO plan:

The relevance of the keywords to your commercial offer

While some keywords imply greater user purchase intent, others are more relevant to top-of-funnel informational intent. If used strategically however, the latter can still be beneficial to brand awareness.

The Competitive Landscape: Keyword Difficulty

The Keyword Difficulty Is a metric specific to each keyword that estimates the amount of SEO effort required to position your site for this query. This metric is closely related to the competitive your market is on Google.

Market Demand on Google: The monthly search volume

Is a metric specific to each keyword that represents the number of times it is used on Google per month and for a particular geography. This data helps quantify commercial demand for a product or service.

The current ranking position of your site in search results

If your website is already positioned close to the first page of Google for a query that respects the three previous factors, you are already close to the goal! This situation can represent an opportunity at hand that requires minimal SEO effort to achieve commercial and quantifiable visibility gain.

“53.3% of all website traffic comes from organic search” - BrightEdge Research

Execution of the Strategy by our Turnkey SEO Agency Service

Once the strategy is defined, it’s now a matter of executing it and monitoring the results over time. The actions to be taken are set forward under eight pillars, described below.

While the landscape of search engine optimization is vast and intricate, there are fundamental pillars that hold unwavering importance. Among these is the On-Page SEO.

Much like the foundation of a skyscraper, technical SEO remains concealed but holds the structure upright. The meticulous work behind optimizing website crawling often goes unnoticed but is indispensable for achieving and maintaining online prominence.

At its core, indexing is the method through which search engines store and retrieve data from their vast reservoirs of information. When a page is indexed, it stands a chance to be displayed in search results in response to relevant queries. Google Search Console allows website owners to monitor and optimize the search performance. It provides information on how Google crawls, indexes, and serves websites. The most important indexing factors to look at are:
Website Accessibility: Ensure that your site is live and servers are responding without errors.

Robots.txt: Confirm that important pages aren’t blocked in the robots.txt file.
XML Sitemap: Create an XML sitemap for your website and ensure that the sitemap doesn’t include broken or redirected URLs.
URL Structure: Keep URLs descriptive, concise, and free of parameters when possible. Use hyphens (-) instead of underscores (_) for word separators in URLs.
Canonicalization: Implement canonical tags to point search engines to the desired version of a page and avoid duplicate content issues.
Internal Linking: Ensure that important pages are linked from other parts of your website. Use descriptive anchor text for internal links.
Site Structure: Maintain a logical site structure. Ensure main pages are no more than 3-4 clicks away from the homepage.

These indicators calculated by Google represent the performance of your site, in relation to the user experience:

Largest Contentful Paint (LCP): Measures the loading performance. A good LCP score ensures that the main content of a page loads and becomes visible within the first 2.5 seconds.

First Input Delay (FID): Assesses interactivity. For an optimized user experience, pages should have an FID of less than 100 milliseconds.

Cumulative Layout Shift (CLS): Gauges visual stability. A page should maintain a CLS of less than 0.1 to ensure elements don’t shift unexpectedly, causing accidental clicks or user

Google and other search engines prioritize site speed because it significantly affects user experience. Websites that load quickly not only benefit from better search engine rankings but also from increased user engagement, reduced bounce rates, and higher conversions. Speeding up a site can skyrocket its performance and revenue! Google’s Pagespeed Insights is an easy tool to quickly pinpoint opportunities for improvement!

Content isn’t merely words strewn together; it’s a bridge connecting brands to their audiences, a medium to tell stories, evoke emotions, and inspire action. The initial step in crafting a compelling content strategy and arguably the most crucial, is understanding your audience. Dive deep into their preferences, pain points, aspirations, and behaviors. confusion.

Guest blogging has been a cornerstone of SEO for over a decade. It has granted us not only SEO benefits but also expanded brand horizons. As with all strategies, the key is persistence, adaptation, and a genuine passion for sharing knowledge. Embrace guest blogging, and you too can witness transformative results for your brand. Most valuable SEO benefits for guest blogging are: SEO Benefits: backlinks, referral traffic and networking. Building relationships with other bloggers and industry influencers can lead to more opportunities for organic backlinks in the future.

Backlinks signal to search engines that your content is credible, valuable, and authoritative. Throughout my career, I’ve witnessed the power of well-executed link-building campaigns to substantially improve rankings and drive organic traffic.

Agence adwords à montréal
Contact us

Let's discuss the SEO potential for your business.