Social Media: Present and Future
Our society is undeniably digitally connected; it is now unthinkable to not have an online presence, either personally or commercially.
In 2020, more than 3.6 billion people regularly used social networks. This number is expected to rise to 4.4 billion by 2025. Regardless of your physical location, the potential to expand your market and reach new customers worldwide is truly endless.
With a constant evolution in the field, these questions become more and more complex to answer.
Our agency services help you answer these common questions
A social network is one of the categories of social media. While the latter’s mission is to communicate content, the goal of a social network is to connect people.
Whether it is to communicate with your customers, for informational or commercial purposes, social networks are now a dominant force that cannot be ignored. The most popular platforms offer several community management tools as well as comprehensive solutions for publishing paid advertising .
Each network has its niche audience and purpose.
The most popular social platform, with 2.9 billion monthly users, Facebook is also the most comprehensive and complex of all. Moreover, its target audiences are multiple and can be used in several ways: users interact with acquaintances, follow brands and use it as a source of news and entertainment.
The second-largest network in the world, being primarily a knowledge-sharing platform. Focused only on video media format, YouTube is generally used by brands to promote interviews, tutorials, or other educational-driven content. Part of the Google network, YouTube is a search engine that facilitates intent-driven ad targeting with search terms. Follow this link if you want to learn more about our Google Ads agency services.
With 1 billion users per month, it is the third most used network. The platform has revolutionized the medium with a direct approach to sharing: photos, videos, short text, and a strong emphasis on comments. It mainly reaches the millennial generation and is used with a more “personal” and “direct” approach, helping brands improve authenticity and interact with their customer base.
As the largest network of professionals in the world, LinkedIn provides a platform for B2B advertisement, as well as recruitment campaigns, through a range of unique tools. Target your audience by title, company, industry, geographies and be part of the best social network to generate leads for B2B sales teams.
As the digital social landscape is constantly evolving, new networks gain popularity through innovative tools and user experiences. Tik Tok, for example, is only catered to very short-length video media formats and is extremely popular among Gen Z users. Twitter is similar in the length of content with only very short text media formats. The platform is used primarily to communicate an opinion, comments or quick updates. Each social network requires media—whether it be text, images or video—to be adapted to fit the format compatibility of the platform in question.
The term “Social Media Optimization” is used to describe the use of social media to manage and grow an organization’s online presence. By developing a strategy, social media optimization helps grow followers, improves brand image and helps you get in touch with your customers.
The term “Social Media Advertising” is defined by paid advertising and posts. Since major social media outlets are free to users, their business model relies heavily on paid advertising by their business customers. Unlike traditional media, social media has a unique advantage: the accuracy of user data. This enables unprecedented accuracy in audience targeting which, in turn, delivers a return on advertising investment far superior to traditional media.
The role of our social media experts is to build a campaign adapted to your budget and that will only target audiences most relevant to your offer. By developing and rolling out a social media marketing strategy, you will generate an optimal return on your advertising spend.
Let's discuss the potential of social media marketing for your business.