The most popular social platform, with 2.9 billion monthly users, Facebook is also the most comprehensive and complex of all. Moreover, its target audiences are multiple and can be used in several ways: users interact with acquaintances, follow brands and use it as a source of news and entertainment.
The second-largest network in the world, being primarily a knowledge-sharing platform. Focused only on video media format, YouTube is generally used by brands to promote interviews, tutorials, or other educational-driven content. Part of the Google network, YouTube is a search engine that facilitates intent-driven ad targeting with search terms. Follow this link if you want to learn more about our Google Ads agency services.
With 1 billion users per month, it is the third most used network. The platform has revolutionized the medium with a direct approach to sharing: photos, videos, short text, and a strong emphasis on comments. It mainly reaches the millennial generation and is used with a more “personal” and “direct” approach, helping brands improve authenticity and interact with their customer base.
As the largest network of professionals in the world, LinkedIn provides a platform for B2B advertisement, as well as recruitment campaigns, through a range of unique tools. Target your audience by title, company, industry, geographies and be part of the best social network to generate leads for B2B sales teams.
As the digital social landscape is constantly evolving, new networks gain popularity through innovative tools and user experiences. Tik Tok, for example, is only catered to very short-length video media formats and is extremely popular among Gen Z users. Twitter is similar in the length of content with only very short text media formats. The platform is used primarily to communicate an opinion, comments or quick updates. Each social network requires media—whether it be text, images or video—to be adapted to fit the format compatibility of the platform in question.