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Our consulting services in web analytics to grow your presence online.

consultant web analytique
Where do I start?
Different models
The different platforms
Conception de Site Internet

Web Analytics Softwares

Web analytics is a discipline that centers on the collection and analysis of website usage data. Its primary objective is to improve the performance of a campaign or the user-friendliness of a site.

Made possible by analytics, marketing strategies and their profitability can be greatly improved and enriched. Taking a quantitative approach, web analytics takes subjectivity out of the equation. By cross-referencing data, the impact of a campaign can be measured alongside visitor and audience behaviours. Additionally, web analytics is linked to different specializations within digital marketing such as: Google Ads, natural indexing, navigation architecture (UX and UI), etc.

There are many tools for data collection and visualization which are useful in Web Analytics. Analysis software usually employ tags or cookies to collect data from a site. The most widespread software of this kind is Google Analytics.

CallTracking in Web Analytics, uses dynamic telephone numbers, assigning a unique number to each visitor. This enables us to trace a given call to a particular campaign or source of traffic; in turn, this makes it possible to measure performance.

Agence de référencement naturel à Montréal

How does this measurement work?

When a user arrives on your website, they’re assigned a unique phone number and a tracking code. The phone number changes dynamically according to an internal bank of multiple numbers. This telephone number is viewed by the user during their visit to your site. Accordingly, you’re able to visualize their behaviour in the event that they place a call.

Call and form management in web analytics

As the saying goes: knowledge is power. And this is especially true in sales. Having a maximum amount of information contributes to closing sales. Get ahead by knowing exactly why your prospect is placing their call.

Multi-channel call attribution with Calltrack and Leadtrack!

Made possible by the cookies installed on your visitor’s browser, it’s now possible to follow customer progress within the sales channel; subsequently this can improve and maximize your marketing campaign. For example: your client first consulted your site via an advertisement on Instagram but decide to return later. Shortly after, they search for your business directly on Google and then decided to call you during your hours of operation. In the end, enough time passes, and they forget to follow up on their initial interest. A week later, on LinkedIn, they see an advertisement which reminds them to call. Normally in such a case only LinkedIn would be considered the source of the lead, whereas, in reality, multiple platforms contributed to the result. With multi-channel call attribution, it’s possible to better visualize the impact of each platform—and each campaign—on client acquisition. With these methods, it now becomes possible for us to adjust your strategy in order to maximize your return on investment.

Different attribution models

First Touch Model
Single Touch Models
Qualified Lead Model (Last Touch)
Lead Creation Model
Last non-direct click Model
Multi-Touch Models
Linear Model
Time Decay Attribution
U-shaped Attribution
W-shaped Attribution
Z-shaped Attribution

Analytics software can immediately be integrated into your site or into Google Analytics or your Google Ads account. Such integrations streamline the exchange of data between tools. More concretely, they allow for the identification of the specific keywords and ads which generate the most conversions. Ultimately, it’s a powerful tool for optimizing the ROI of your campaign. Calltrack is included in our our agency’s Google Ads services.

Data management platforms are used for the collection and management of user data. They use these data to create specific audiences, facilitating digital marketing campaigns using retargeting. The following is a list of the most popular DMPs:

  • Adobe Audience Manager
  • Mapp Digital
  • Cloudera
  • Oracle CX Marketing
  • Nielsen
  • Salesforce Audience Studio
  • Keepit
  • Lotame
  • The Trade Desk
  • LiveRamp
  • Dataddo
  • UpMetrics
  • Synthio
  • Snowflake
  • The ADEX DMP

Customer Data Platforms (CPDs) are software which collect and internally bring together user data from a diversity of sources to create a unified and unique portrait of each client. CDPs serve three main objectives: collecting user data, unifying it in totality, and managing and activating client data. Clients leave traces of each of their interactions on the many different platforms and digital channels, which are measured and quantified in data. A CDP collects, standardizes, and combines all these data in a single client profile. Additionally, this profile evolves as the CDP continues to integrate new data drawn from different sources, continually updating the database of client interactions.

The following is a list of the most popular CDPs:

  • Segment
  • CaliberMind
  • Bloomreach
  • Blueshift
  • Insider
  • Simon Data
  • Emarsys
  • Totango
  • BlueConic
  • Optimove
  • Tealium AudienceStream CDP
  • Treasure Data
  • BlueVenn Unify
  • Appier AIXON
  • Datorama
  • mParticle
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