There are many tools for data collection and visualization which are useful in Web Analytics. Analysis software usually employ tags or cookies to collect data from a site. The most widespread software of this kind is Google Analytics.
CallTracking in Web Analytics, uses dynamic telephone numbers, assigning a unique number to each visitor. This enables us to trace a given call to a particular campaign or source of traffic; in turn, this makes it possible to measure performance.
Analytics software can immediately be integrated into your site or into Google Analytics or your Google Ads account. Such integrations streamline the exchange of data between tools. More concretely, they allow for the identification of the specific keywords and ads which generate the most conversions. Ultimately, it’s a powerful tool for optimizing the ROI of your campaign. Calltrack is included in our our agency’s Google Ads services.
Data management platforms are used for the collection and management of user data. They use these data to create specific audiences, facilitating digital marketing campaigns using retargeting. The following is a list of the most popular DMPs:
Customer Data Platforms (CPDs) are software which collect and internally bring together user data from a diversity of sources to create a unified and unique portrait of each client. CDPs serve three main objectives: collecting user data, unifying it in totality, and managing and activating client data. Clients leave traces of each of their interactions on the many different platforms and digital channels, which are measured and quantified in data. A CDP collects, standardizes, and combines all these data in a single client profile. Additionally, this profile evolves as the CDP continues to integrate new data drawn from different sources, continually updating the database of client interactions.
The following is a list of the most popular CDPs: