Web Analytics Performance Software | Digital Tracking Platforms

This will allow you to easily understand which marketing strategies are providing you with quality leads. You will also be able to know which call and which form specifically bring you new revenue and customers.
With this information, you will be able to fully adjust your marketing strategies based on real results and improve your ROI.

Wave Wave

CALLTRACK & LEADTRACK: TECHNOLOGICAL
SOFTWARE FOR MEASURING CALLS AND FORMS ACCORDING TO DIGITAL CHANNELS, KEYWORDS AND CONVERSION ATTRIBUTION MODELS

Measuring calls and forms by digital channel and keyword is one of the most advanced and useful features.

When a potential customer accesses your website following an online search, we assign them a unique phone number and tracking code (UTM & GCLID) for the duration of their visit to your website.

You know who is calling you, which keywords, in which form of expression (“exact match”, “phrase match” or “broad match”) or which digital strategies were used to find you, which pages were viewed during the customer’s visit to your website as well as all the user behaviour before, during and after a conversion.

This allows you to optimize each of the strategies according to the keywords and user behaviors that bring you new customers and revenue.

HERE IS AN EXAMPLE OF THE DATA BY SOURCE IN THE CALLTRACK & LEADTRACK SOFTWARE

SOURCES TOTAL CALLS ANSWERED CALLS FIRST-TIME CALLERS AVERAGE DURATION
Google Ads 10,523 8,817 3,230 2m 32s
Google Organic (SEO) 4,391 3,736 1,497 2m 41s
Direct 1,415 1,165 435 2m 38s
Local Search – Organic 697 579 233 2m 30s
Facebook Ads 153 120 62 3m 30s
Bing Organic 145 124 59 3m 16s
Yahou Organic 70 56 20 2m 14s
Duckduckgo Search 67 52 30 2m 23s
Qwant Search 47 39 10 2m 8s

SOURCES TOTAL FORM SUBMISSIONS FIRST-TIME SUBMISSIONS
Google Ads 861 777
Google Organic (SEO) 854 541
Direct 133 111
Local Search – Organic 52 46
Facebook Ads 32 30
Bing Organic 19 16
Qwant Search 11 2
Ecosia Search 8 6
Yahoo Organic 4 4

HOW DOES THE MEASUREMENT OF CALLS AND FORMS WORK WITH THIS DIGITAL TECHNOLOGY?

The basis of call and form tracking is a set of phone numbers that belong exclusively to your company and codes for tracking. Each time a visitor arrives on your website, we assign him a unique phone number and a tracking code (UTM & GCLID)
The visitor sees this phone number all the time he is on your website.

WHAT IS CALL AND FORM TRACKING IN WEB ANALYTICS?

Have you ever asked a customer, “How did you find out about us?” With software that measures and tracks calls and forms, you’ll know the answer before you even answer the phone or a form. Better yet, you’ll have the ability to see which ad, campaign or keyword caught their attention. Now imagine the power of knowing why each of your customers or prospects called and every time they contact you. When you understand what makes your phone ring and send you forms, you will stop wasting money on what doesn’t work.

GET ALL THE INFORMATION ON CALLS AND FORM

This technology software will allow you to view all the detailed calls and forms in real time for each incoming call and form on your site. Our web analytics platform allows you to view complete information about the caller or form identity, details such as call duration and sources in terms of digital channels, campaigns, keywords in your Google Ads campaign, landing pages and device types that led to the conversation.

COMPANY TRACKING NUMBER SOURCE START TIME DURATION CONTACT CITY
PH Digital PH Digital office Numbers
514-700-5928
PH Digital office Numbers Sep 30 10:30am 1m 21s Toronto ON
647-495-9333
Toronto, ON
PH Digital PH Digital office Numbers
514-700-5928
PH Digital office Numbers Sep 30 10:29am 2m 41s Toronto ON
647-495-9333
Toronto, ON
PH Digital PH Digital office Numbers
514-700-5928
PH Digital office Numbers Sep 29 9:19am 38s Toronto ON
647-495-9333
Toronto, ON
PH Digital PH Digital office Numbers
514-700-5928
PH Digital office Numbers Sep 22 1:04pm 2m 30s Toronto ON
647-495-9333
Toronto, ON
PH Digital PH Digital office Numbers
514-700-5928
PH Digital office Numbers Sep 20 8:32pm 3m 30s Toronto ON
647-495-9333
Toronto, ON

 

WHAT IS OUR INTELLIGENT CONVERSATION TECHNOLOGY?

We use a conversational artificial intelligence engine to automatically transcribe calls into text and identify important keywords in the conversation.

With the identification of important keywords, you will be able to assign a score to quality calls.

With a simple glance at our reports, you will know which calls are bringing you new customers and additional revenue.

OUR MULTI-CHANNEL CALL ALLOCATION WITH CALLTRACK & LEADTRACK!

Let’s imagine that an Internet user is in the process of searching for a company for a service X, and that he accesses your website via a Google Ads (Search). Two days later, he remembers having visited your website and your company name and decides to visit it again, this time finding your website by doing a Google Organic search with your company name. Five days later, he browses the web using his cell phone and decides to go to Facebook. The user then sees your retargeting ad using Facebook Ads and revisits your site via that ad and takes action. They call you directly to get a quote for that X service.

Before multi-channel conversion attribution, you only had visibility into the first channel a visitor used to visit your site and then call you (in this case, Google Ads (Search). Now with this digital technology, you can see that the caller came first through Google Ads, then came back through Google Organic, and finally is calling you via the retargeting ad on Facebook Ads. Our software will be able to identify all the different types of attribution models and will allow to have graphs on all the attribution points according to the digital channels and the behavior of the Internet user that will convert into a call (lead). This allows you to invest in the right digital channels and improve the overall performance of your digital strategy.

HERE ARE THE DIFFERENT MODELS OF ATTRIBUTIONS AND TYPES

  • Single Touch Models
  • First Touch Model
  • Qualified Lead Model (Last Touch)
  • Lead Creation Model
  • Last non-direct click Model
  • Multi-Touch Models
  • Linear Model
  • Time Decay Attribution
  • U-shaped Attribution
  • W-shaped Attribution
  • Z-shaped Attribution

BETTER OPTIMIZATION IN GOOGLE ADS CAMPAIGNS BECAUSE TO THE PRECISE IDENTIFICATION OF KEYWORDS THAT CONTRIBUTE TO DIGITAL LEADS

Our CallTrack/LeadTrack technology software is able to identify which specific keyword, which keyword expression and in which ad group, that keyword contributed to a conversion/lead (call or form) in your Google Ads strategies. This will give you greater visibility and understanding of which keywords in your campaigns are generating conversions under various attribution models. For example: in a ”First Touch” attribution model and in a ”Last Touch – Qualified Lead” attribution model.

With this detailed information, you will be able to make quality optimizations in your Google Ads campaigns, make informed decisions and increase your ROI (Return On Investment).

 

DATA MANAGEMENT PLATFORMS (DMP)

DMP platforms is essentially oriented towards sharing information and audiences of unidentified visitors on more traditional analytical tools to advertising platforms to support acquisition and sometimes retention tactics. Its web-based software allows, among other things, the identification of online user behaviors prior to a conversion/lead. A DMP can collect unstructured audience data from any source, including desktop, mobile, mobile apps, web analytics, CRM, point-of-sale, social and offline networks. A DMP collects audience data at a very advanced level.

Once the data is collected, it is organized into a series of segments that can be called a hierarchy. Then, once the data is organized into categories, it can be used to better understand your audience, create more targeted ads, enrich your audience to learn more about them, and expand your audience reach for future campaigns.

In short, all your audience data is gathered in one place to quickly and easily understand who your best customers are, what content they interact with and how to reach them effectively. There are four steps to setting up a DMP: Organization, Segmentation & Audience Creation, Insights & Detailed Audience Profile Reports and finally, Activation.

DMP software helps you understand which digital and advertising channels will have the most impact with your audience, what type of content will generate the most interest and engagement from your prospects, and what message will move them to a conversion action.

Here is one of the best DMP platforms:

  • Adobe Audience Manager
  • Mapp Digital
  • Cloudera
  • Oracle CX Marketing
  • Nielsen
  • Salesforce Audience Studio
  • Keepit
  • Lotame
  • The Trade Desk
  • LiveRamp
  • Dataddo
  • UpMetrics
  • fi
  • Synthio
  • Snowflake
  • The ADEX DMP
  • Relay42

CUSTOMER DATA PLATFORMS (CDP)

CDP platforms are software that combine data from multiple tools/sources to create a centralized database of your customers. This database will also contain all touch points and interactions with your services or products. This database can then be segmented in a variety of ways to create personalized and effective marketing campaigns. Marketing automation initiatives can be deployed by personalizing digital strategies, digital ads, emails, sms, website, etc.

A CDP will allow three important elements

  • Collection and unification of all data
  • Customer data management
  • Activating customer data in your marketing initiatives

By creating and maintaining a single database, CDP platforms provide a single view of each customer and an accurate data source for marketing strategies. CDP platforms connect to other marketing platforms and tools. They feed data into digital campaigns and make it easier and faster to access and query data.

Here is one of the best CDP platforms:

  • Segment
  • CaliberMind
  • Bloomreach
  • Blueshift
  • Insider
  • Simon Data
  • Emarsys
  • Totango
  • BlueConic
  • Optimove
  • Tealium AudienceStream CDP
  • Treasure Data
  • BlueVenn Unify
  • Appier AIXON
  • Datorama
  • mParticle

To learn more, book your free consultation with one of our strategists today!