Our web design and UX/UI optimization agency for a website that reflects your brand.

Customer experience

In our digital age, optimizing the online customer journey is as important as optimizing a physical, retail experience for brick-and-mortar businesses. Given the increasing popularity of online shopping platforms, a growing body of expertise has been developed around optimizing the user experience (UX) and user interface (UI) over the past years.

Simply put, UX design improves the interaction between your website and your customers. It focuses on and leverages the most important elements of your website, optimizing them to meet the needs of the site’s visitors.

On the other hand, UI pertains to developing an attractive and effective design.

In the same way that optimal interior design improves the customer experience in a brick-and-mortar business, a symbiosis between UX and UI improves the conversion rate and the loyalty of your online customers.

UX and UI expertise

Working with a team of multidisciplinary professionals fosters synergy between various areas of expertise, which creates better long-term results for your company. For instance, a web developer alone can create a functional site, but the involvement of UX/UI experts will take it to the next level. By working with UX and UI professionals, your site will benefit from a higher conversion rate and therefore yield a greater amount of commercial demand.

Moreover, UX and UI are increasingly important for search engine optimization (SEO). A key example of this is website loading speed—a critical SEO factor— as a fast site will always provide a superior user experience.

Which platform to use?

In addition to offering a completely personalized service for the optimization or creation of your website, we provide our clients with practical and affordable tools. We mainly rely on the use of the most efficient content management systems. Here are a few:

WordPress

Used by more than 26% of sites worldwide, WordPress is a powerful content management system (CMS) that provides end-users with simplified management of blog posts, products and pages. Intuitive and easy to use, it’s above all an affordable, reliable and flexible tool.

Based on an open-source principle, the WordPress ecosystem is filled with practical plugins that facilitate the realization of your content marketing needs, while avoiding expensive custom development work, thereby reducing costs. Moreover, being easy to use, the interface will allow you to make changes by yourself.

Increase your sales with an online store

E-commerce is growing exponentially in Canada and has become a necessity for several sectors of our economy. As with any technology, increasing adoption also means decreasing barriers to entry. No need to have an entire team and large budgets to sell online. On the other hand, with higher accessibility comes greater competition. This is why it’s vital to have a vertical integration strategy between the different facets of digital marketing, offered by our Google Ads, UX, Retargeting agency.

Shopify, WooCommerce and other e-commerce platforms

To start selling online, several options are available. To determine the best platform for your business, you must first define your needs. How many different items do you wish to sell? What is the number of transactions per day? Do you want to integrate your store with a current blog or site ?

Shopify, for example, is a Canadian platform that offers a turnkey service (transactions, customer management, blog and inventory) for small and medium-sized businesses. With a closed architecture, it’s more difficult to fully customize a site. On the other hand, the advantage is that it’s extremely efficient and cost-effective to get a transactional site up and running.

WooCommerce, is a plugin for open-source WordPress. Customization is almost endless but requires much more maintenance and expertise to make sure that it runs smoothly with other plugins on your WordPress site.

The importance of mobile devices

Did you know that over 64% of website visits come from smartphones and tablets? This means that the first stage of the customer journey usually begins from a mobile phone. Therefore, it’s more important than ever to have a responsive website suited to all devices.

Converting website visitors into sales opportunities

The goal of investing in digital marketing is to yield results. And by results, we mean revenue. IIt is therefore important to map out a sales funnel that includes different marketing strategies and touch points throughout the online customer journey, like SEO and Facebook Ads.

To do this, a good knowledge of the different stages of sales funnels is essential.

First stage or TOFU (Top of Funnel)

This is the first stage of the client’s journey.

It’s an integral part of the process where brand awareness is established, which has the benefit of positively influencing the outcome during subsequent steps of the funnel.

Second stage or MOFU (Middle of Funnel)

For the middle stage, the goal is to prove your value to your potential customers and generate a dialogue with them. There is where you showcase customer testimonials, webinars, case studies and other types of content that demonstrate your knowledge and help build trust.

Third stage or BOFU (Bottom of Funnel)

In the final stage, you either contact your customer directly or are contacted by them. Whether it’s over the phone, in person or via email, the goal is to gently guide them towards the final stages of a purchase.

The role of a UX/UI expert is to build an experience that is adapted to your budget. Consequently, this reinforces your brand image and generates an optimal return on investment.