E-commerce is growing exponentially in Canada and has become a necessity for several sectors of our economy. As with any technology, increasing adoption also means decreasing barriers to entry. No need to have an entire team and large budgets to sell online. On the other hand, with higher accessibility comes greater competition. This is why it’s vital to have a vertical integration strategy between the different facets of digital marketing, offered by our Google Ads, UX, Retargeting agency.
To start selling online, several options are available. To determine the best platform for your business, you must first define your needs. How many different items do you wish to sell? What is the number of transactions per day? Do you want to integrate your store with a current blog or site ?
Shopify, for example, is a Canadian platform that offers a turnkey service (transactions, customer management, blog and inventory) for small and medium-sized businesses. With a closed architecture, it’s more difficult to fully customize a site. On the other hand, the advantage is that it’s extremely efficient and cost-effective to get a transactional site up and running.
WooCommerce, is a plugin for open-source WordPress. Customization is almost endless but requires much more maintenance and expertise to make sure that it runs smoothly with other plugins on your WordPress site.
The goal of investing in digital marketing is to yield results. And by results, we mean revenue. IIt is therefore important to map out a sales funnel that includes different marketing strategies and touch points throughout the online customer journey, like SEO and Facebook Ads.
To do this, a good knowledge of the different stages of sales funnels is essential.
This is the first stage of the client’s journey. This is the first stage of the client’s journey.
It’s an integral part of the process where brand awareness is established, which has the benefit of positively influencing the outcome during subsequent steps of the funnel.
For the middle stage, the goal is to prove your value to your potential customers and generate a dialogue with them. There is where you showcase customer testimonials, webinars, case studies and other types of content that demonstrate your knowledge and help build trust.
In the final stage, you either contact your customer directly or are contacted by them. Whether it’s over the phone, in person or via email, the goal is to gently guide them towards the final stages of a purchase.
The role of a UX/UI expert is to build an experience that is adapted to your budget. Consequently, this reinforces your brand image and generates an optimal return on investment.